Tech Tips: 10 e-Newsletter Best Practices
Is your nonprofit leveraging communication and driving fundraising through an e-newsletter? According to the Pew Research Center email still dominates among online adults and the ROI from e-newsletters is relatively high compared to other Web-based communication channels. Thanks to social media, e-newsletter growth in the nonprofit sector grew 14% in 2012; this is especially true for small nonprofits.
Last week, Heather Mansfield, founder of Nonprofit Tech for Good gave an awesome webinar on best practices to improve your e-Newsletter. Here’s a recap of her advice!
(BONUS: Heather will be the featured presenter at ConnectVA’s Social Media Conference for Nonprofits on 3/19/15. Register for $55-65 before 3/5)
1. Leverage Fundraising Through e-newsletters
- More online donations are made from a click in an e-newsletter than any other source
- For every 1,000 fundraising messages delivered, nonprofits raised $17.