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Social Media for Nonprofits Conference Close-up: Greg Hofbauer

On December 5, 2013, ConnectVA 501 Tech Club presents the 2013 Social Media for Nonprofits Conference, hosted by Community Idea Stations | WCVE. The theme is Engaging Your Audience: From Boomers to Millennials (and Beyond) and will feature expertly-led breakout sessions.

Learn more about Greg Hofbauer, GroundWork Design, social media expert and conference session leader:

Managing Your Rich Media Content – a crash course in organizing, editing, and publishing rich media content (images, videos, audio), this session will look at some of today’s low or no cost online tools that help your team effectively manage your content and use it to create engaging digital stories for your social media campaigns. Register now!

“As cliché as it might sound, I do my best to just be me and represent myself like I would in person — people are drawn to authenticity, especially on social media.”

What does engaging a multi-generational audience through social media mean to you?

A good storyteller knows how to make an emotional connection to their audience. Social media enables storytellers to engage a wider and more diverse audience. The challenge is how to make this same emotional connection both across the “digital divide” and to a much more distracted and nuanced audience. One key is to develop a content strategy that is as equally diverse, in terms of subject matter and by mixing it up with visual, audio, and text-based posts. 

3 things people should know about you:

  • I am a professional storyteller and ideator by day and a wannabe chef by night.
  • I am a 4-time startup founder and entrepreneurial community catalyst in RVA. 
  • I met my wife pledging the co-ed community service fraternity (APO) at the University of Richmond.

3 thinks people should know about GroundWork Design:

  • GroundWork Design is a technology firm specializing in interactive storytelling
  • Our solutions help organizations communicate more effectively
  • We’ve worked with a wide range of clients include many RVA nonprofits since starting in 2001.


Greg Hafbauer is the CEO of NimblePitch and GroundWork Design. Both are Richmond-based technology companies specializing in interactive storytelling. Most notably, NimblePitch was selected as a 2013 RVA Company to Watch by the Richmond Venture Forum and GroundWork Design won a Webby Award for their virtual experience of the U.S. Capitol Complex in Washington, D.C. Greg is the current chair of the RVA Startup Weekend and an active member and volunteer with the Greater Richmond Chamber of Commerce. You can find him on Twitter @ghofbauer

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