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Social Media for Nonprofits Closeup: Kelly Vance of VANCE

Kelly Vance

On May 4th, ConnectVA will present the only day-long social media conference in the region for nonprofits, government and community-based organizations! You will learn best practices, trends, and need-to-know information to connect your organization with social media to drive change. The day will feature field experts, panel discussions and a presentation and workshop from internationally-acclaimed Master Trainer, Beth Kanter, author of the “Networked Nonprofit” books.

ConnectVA’s Social Media for Nonprofits Conference 2016
Becoming a Networked Nonprofit, featuring Beth Kanter

05.04.16 | 8:30 AM – 3:30 PM | $85 – $95

Cultural Arts Center at Glen Allen | 2880 Mountain Rd, Glen Allen, VA 23060

Below is a conversation we recently had with Kelly Vance – who is leading a breakout session on “Leveraging Your Best Platform.” Read on to learn more about her!

What are the top 3 things you want people to know about your organization or business?

  1. The rise of digital has made it possible for everyone to have a platform. You ARE the media. We are your news team for hire.
  2. Everyone has a platform, but you have to earn your audience. That’s our specialty.
  3. We’re passionate about our city and love to work on projects that move our community forward.

What’s the biggest trend nonprofits should be paying attention to with respect to social media?

Live-streaming. Donors want to see their contributions in action. Invite them for behind-the-scenes glimpses and answer their questions in real-time. Leave your talking points at the door. Live streaming works best when it’s unscripted.

If you had to choose only one social media tool to use each day, what would it be and why?

If you want to find out what people what to know about your industry, product, issue- AnswerthePublic.com is a great place to start.

Why should attendees come to your workshop?

Overwhelmed Executive Directors and Marketing Officers struggling to get their message “out there” will find my workshop beneficial.



How should you allocate your marketing resources? Here, let me Google that for you. Facebook, Twitter and Instagram are great for building community, but too many of us are wasting time and money on platforms that will one day be obsolete. This session will illustrate how to turn your website into your most valuable media channel.

Kelly Vance
Public relations strategist Kelly Vance has more than 15 years of experience helping senior executives and public officials make the most out of their time in the spotlight. She’s media maven with a knack for distilling complex information into compelling, memorable soundbites that get to the heart of the matter. She’s placed hundreds of positive human interest stories over her career and has worked with major media outlets including Dateline NBC, CNN, USA Today and W all Street Journal . Kelly also has established relationships with local news networks—from business editors to mom bloggers—in markets across the country. She earned a Bachelor of Arts in Communications Studies from the University of North Carolina at Charlotte.

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